In January, Titleist announced a new longer Velocity ball, with low spin and high flight elements designed into the new product. A new high-speed core lowers spin, while a NaZ+ cover provides higher ball speed. Velocity comes with four colour options—standard white, and now VISI-white (with an orange side stamp), orange and pink. Why? Because of demand, says Michael Fish, Titleist’s golf ball product manager. “We’ve seen an increasing preference among golfers in general to play products that they truly identify with and color is a big part of that,” he said.